Welcome to SHELLE!
Our names are Justine, Catalina, and Lisa.
We are three best friends who met at Western University in London, Ontario over 10 years ago. We have been through a lot together in those 10 years: graduating university, launching our careers, getting married, and starting families. As we enter this next phase of our lives, we decided to start SHELLE to support women on their journey through motherhood.
Why we started SHELLE
I’m Justine and I have two little ones. I am constantly on the go and when I was pregnant with my first son, Jack, I searched high and low for a supportive, flexible belly band that I could wear during my workouts and couldn’t find anything that worked. I tried a number of different products but the “one-size” fabric ones were too thin and bunched up, and the supportive velcro ones were bulky, sweaty, and uncomfortable. On top of that, they were impossible to conceal under my clothes.
I decided to prototype my own bands and spent several months iterating on the fabric and design to create a band that would hug my belly through a workout or work day. I had a lot of fun experimenting, but I decided I would shelve the project when it was time to go back to work. When I shared my plans with Lisa and Catalina, they didn’t just encourage me to keep going, but immediately jumped in to push the concept forward and launch the business you are checking out today.
After many product tests, late night meetings, a second baby, and a lot of learning, we are proud to launch our first product - a luxurious belly band made from soft, athletic fabric that will support you and help you do what you love as you grow your babies. We hope you love it as much as we do. We encourage you to try out our belly bands for yourself and let us know what you think!